Digital Marketing Executive

Role Responsibilities

• Author high-quality, compliant digital content, optimised to meet the latest SEO content guidelines, in order to deliver relevant traffic and leads to help our business grow.


• Work with our Agencies and internal teams on website, email and ad copy, and page design focused on customer experience, traffic and leads.


• Collaborate with our Proposition team to review and iteratively improve our nurturing journey content.


• Create and implement the long-term content plan, whilst keeping up to date with developments and trends in our markets so you can produce relevant and timely content our target customers will want to engage with.


• Regularly review our existing content to ensure its up to date and relevant.


• Contribute to process improvements for content production and distribution.


• Work with the wider team to support consistent brand message across all our marketing channels.


• Be able to create engaging ad and landing page copy for our paid media campaigns.


• Get involved in the wider marketing team's activity, when needed, to help achieve team goals.
  
  Proven experience of creating effective content.


• Practical experience of standard and current SEO practices.


• Knowledge of HTML/CSS and working within a CMS.


• Experience of reporting and analysing results of digital marketing activity, e,g Paid Search, SEO, Email etc.


• Familiarity with relevant tools (e.g. Search Console, Google Analytics, SEM Rush).


• Excellent communication skills.


• Highly organised with strong attention to detail.


• Able to handle multiple tasks whilst meeting deadlines.


• Understanding of wider digital marketing channels,such as paid search and social.


About You

Your experience of content writing within the financial sector - ideally on mortgages, - will be immediately apparent in the work you produce. Because you are always looking to improve your understanding of the industry, you will know where to look to get the right information, consulting multiple sources so that you can produce work rich with quality information presented in an original and always compliant way.It's those fine-tuned research skills that help you keep pace with the rest of the team so that you can always produce work of the highest calibre, even when under the pressure of multiple deadlines.

You know the way things run in a Marketing department - that maintaining quality and delivering work on schedule depends so much on your ability to build relationships with your colleagues. It's what informs your fluent, easy-to-understand communication style - not only in your content writing but, just as crucially,in the way you work with others at all levels. That's how you manage your workload so effectively - because you always keep others in the loop. It stems from the confidence you have in your work - and it's that same confidence you'll instil in our customers. You'll be helping them make decisions that really pay off - just like your decision to join the L&C Marketing team.

Fun,rewarding and with the opportunity to develop and grow your career. That is life with L&C Mortgages, the UK's leading fee free mortgage and protection broker with over 160 awards to its name., Working at L&C means being part of an environment steeped in respect and equity - leveraging people's skills so that everyone can succeed. You'll be joining a team that puts the customer at the heart of marketing activities. What's more, you'll betaking our message to the customer with all the great work you do. So, when they benefit from our great mortgage solutions, it'll be (at least in part) thanks to you! That's a huge, positive difference you'll be making. And you'll get to take that satisfaction home with you every day.